Eddie Moore Consulting

The primary focus of EMC is to pave the way for a sustainable future, emphasizing businesses that prioritize both the planet and its people. EMC is on a mission to champion eco-conscious enterprises, empowering them not only to navigate but to lead and thrive in the market.

In shaping a forward-looking brand and digital experience, EMC sought the expertise of Juicebox. The goal was clear – to express EMC’s vision and mission, expertise, down-to-earth nature while still conveying a professional and modern identity.

We started by developing a full brand identity for EMC, capturing their core values of Integrity, Presence, Curiosity, and Empathy. This identity became the heartbeat of our creative process, guiding each design decision.

We infused the spirit, vision, and mission of EMC into the letter C, symbolizing EMC’s aim to assist eco-conscious companies in achieving their goals faster and more effectively. We wove elements of EMC’s brand identity into every interaction on the site. Notice the circular shape from their brand icon? It’s not just there for looks; it’s part of the interactive experience, transforming even the mouse animation into a piece of the brand story.